Where nature, culture, and innovation come together.

1

Unexplored Tourism Treasures

Opportunity to unlock the untapped tourism sector by leveraging a rich array of cultural and natural assets: historical villages, lush mountains and forests with rich biodiversity, unique architecture and local cuisine.

2

Untapped Agriculture Frontier

Opportunity to harness the untapped agriculture sector capitalizing on favorable conditions: fertile soil, optimal climate conditions, national center for honey and coffee production, sustainable local knowledge and practices.

3

Strategic Location

Strategically positioned on the Makkah-Aseer-Jazan economic corridor to leverage trade routes; Proximity to religious centers and major touristic attractions, ideal for capturing touristic flows.

4

Cost Efficiency Powerhouse

An investment-friendly environment where the business set-up and operational costs - including land and salaries - are among the lowest in the country.

5

National Economic Stimulus Hotspot

On the shortlist of prioritized regions in KSA, eligible to receive a wide range of national level incentives and funding for sector and project-specific investments.

6

Robust Infrastructure Nexus

Solid infrastructure base, including reliable electricity access and mobile & internet coverage, with mega-projects set to enhance water and transportation systems.